ineedatrader.com is a brand new website offering an easy way of finding local, trusted and reliable tradesmen. The brand was launched with a cross-media marketing campaign via radio, direct mail and billboard advertising. Sublime Live created the logo and identity for ineedatrader.com, then worked closely with the specialist web development company building the complex site, to give art direction and supply graphics for web.

After creating the solid, no-nonsense identity, we were asked to create an A5 mailer to be sent to prospective traders, a media pack, stationery and exhibition banners. We have also just completed work on the first Trader Directory, a leaflet containing details and contact information for the traders. These were printed on 170gsm uncoated stock accentuate the brand’s raw feel, and 51,000 were produced and distributed across Sussex.